The best shape of your adult life.
At sixty. On purpose.

Protocol 60 is the system for getting there — and staying there. Private coaching for executives and founders 50+, a weekly blog, and a precision tracking app for iPhone.

You ran companies. Now your body is trying to run you.

Energy that dips earlier. Strength that leaks quietly. Sleep that stopped repairing you somewhere around the second exit. None of it dramatic — all of it compounding. Protocol 60 coaching rebuilds strength, energy, and recovery in a 12-week engagement: a personalised training protocol, weekly review of your WHOOP or Apple Watch data, and fortnightly video sessions run like an operating review, because that's the language we both speak.

Ten private client places in total — a real ceiling, set by the weekly data review. Fully remote, worldwide, and I run every place myself. I'm my own first case study.

Everything here — the coaching, the writing, the app — follows the same protocol, built on the best available evidence for living well into your sixties and seventies. It's the protocol I run on myself, daily, with the data to show for it.

Healthspan, not lifespan

Living longer is worthless if you can't live well. The goal is to reach 60 in the best shape of your adult life — strong, mobile, cognitively sharp — and maintain that for decades. The work starts before 60, but you don't need years of training behind you to change the trajectory.

Evidence-based, not evangelical

There's a difference between peer-reviewed research and supplement marketing. Protocol 60 is built on the former: Attia, Huberman, Examine.com, and papers that hold up to scrutiny. No dogma. No biohacker culture. No TikTok clickbait. Just what the data actually shows.

Consistency over intensity

The body rewards those who show up consistently over long periods. Protocol 60 builds a systematic practice — training, recovery, habits, tracking — and keeps it running when life gets in the way.

Practical longevity, written exec-to-exec — including a monthly, unfiltered review of my own numbers.

Pinned post

The 60-Year Wall — and the one thing that gets you over it

Why strength, not cardio, is the longevity lever nobody sold you — and why the aches showing up in your fifties are a warning, not a nuisance.

Read on Substack →

More on the way

New essays, published as they're written

Practical pieces on strength, recovery, and the numbers worth tracking after 50, plus the monthly review of my own data. Subscribe and the next one lands in your inbox.

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In development

Protocol 60 for iPhone

A precision tracking app for your longevity protocol, currently in development: daily habit and supplement tracking, WHOOP and Apple Watch data, and trend correlation to show what's actually moving the needle. Every byte of health data stays on your device. Coaching clients receive founders' access automatically; everyone else can join the early-access list.

About the app & early access

Follow the protocol

Practical longevity, written from experience and grounded in evidence. Just the protocol and what the data shows.